A great deal has been made of "social selling" as the new way of selling. To social sell you need to build your social selling credibility, working almost exclusively in the insurance and financial services industry sector and with a with a focus on Linked in; Brendan Quinn has built an extensive network of 5000+ personal connections on Linked in and has a network focused on International insurance and The Financial Services/Banking industries.
With a 3rd level network In excess of 3 million third line connections I have the ability to focus on decisions makers and key influencers in the decision making process. Social media relationships need to be managed carefully. Soft selling not intrusive selling is the watchword.